Where to Use Your Brand Photos |  Etsy Product Photographer

 

As a Professional Etsy Product Photographer, One question I used to hear over and over from our brand clients was:

“I have a gallery of great brand photos… Now what do I do with them?”

There are many ways to use your professional brand photos, but to create the most impact in your small business you’ll need to use your brand photos intentionally.

Below are our top 7 ways to use brand photos in your small business.

 

 

Top 7 Places To Use Your Brand Photos

 

 

 

1. YOUR WEBSITE

If you don’t have a website for your business- I always recommend making that one of your next business goals. Having your own site is so vital. You can use your brand photos in so many places on your website and really create a clean, professional polished look for your site.

 

 

2. YOUR IG FEED

 

You can use your brand photos to make your Instagram feed look consistent and cohesive.

We also love seeing all the consistency it creates for our brands in their feeds!

 

 

3. IG REELS / REEL COVERS

 

It’s so fun getting creative and using your brand photos when you create reels!

My favorite is using them for IG covers!

 

 

 

4. EMAIL HEADERS

 

Using brand photos in email headers instantly makes them look elevated and more professional.

It’s also just a very easy and simple way to help build customer trust in your brand.

 

 

5. YOUR ETSY / ONLINE SHOP

 

As an Etsy Product Photographer, I can tell you the best photos to use in your Etsy listings will be your brand photos with models as the main images to lure customers in! Lifestyle photos with models sell so much more because they help customers envision your product in their lives.

Another option for the main image is using your brand video clips .. They have been HUGE for so many of our brands!

It’s such a great attention grabber when people are scrolling through Etsy quickly.

 

 

6. YOUR IG STORIES

When creating IG stories, you can pair different graphics with your brand colors & your written content (Quote, Hook, Announcement, Call To Action) with some of your brand photos to create beautiful, consistent, and cohesive brand imagery for your small business.❤️

 

 

7. YOUR CUSTOM EMAIL SIGNATURE

One of the very first things I update when I have new brand photos of my own business is my email signature!

I love a clean fresh headshot- or an updated clean image of my products.

 

 

 

OUR FAVORITE CONTENT TOOL:

You can plan your IG feed, schedule your IG posts and reels, and auto-post to your IG- we love using Planoly for our IG content!

I love to sit and batch content I have prepared ahead of time.

I drag and drop until I love the way the brand images are making my feed look. Then I’ll schedule the IG posts in the calendar in the order they’re arranged in. 😍

Sitting and planning my brand content to be the most aesthetically pleasing just makes my heart so happy!

 

 

 

 

I sincerely hope this post was helpful and inspirational for your small business!

Thank you so much for popping in!  🥰

Love,

Ash