Then vs. Now | Brand Photographer Florida | Ashley Morse Commercial

 

When I first began, I honestly had no clue how hard being an entrepreneur and having a professional photography business was.

I never thought I would end up as a Professional Brand Photographer in Florida.

I started by charging $50 and shooting family sessions for my friends and family members.

As I learned more technical and professional skills, my confidence grew.

I started to believe that I could do it.

 

My husband was an active-duty soldier in the US Army, so we moved every few years.

When my business moved states, it was hard for me to build another client base…but I learned all about SEO and how to get clients to find you online.

Which turned out to be a huge part of my business, as most of my portrait clients were from out of state and visiting.

I began capturing family and wedding portraits and loved it so much.

In 2022, I began experiencing an unknown chronic illness.

I had to pivot my business and began shooting brand photography full-time.

It was so scary but I persevered.

 

I have learned so much about off-camera lighting, difficult situations, and navigating entrepreneurship.

When I first started, I had no clue about what a CRM or workflow was.

Now, I have a client workflow that is so seamless and amazing.

Every single client has the same amazing client experience.

I  book my clients with the most beautiful proposals and easy-to-use forms in my CRM (Dubsado) and they all have their own custom client portal where they can access all our communications, forms, and invoices in one place.

I now know that just posting your content isn’t enough.

I need to post strategic content to get the results I want and grow my business.

 

I know myself so much more than I used to.

I now know that mindset is such a huge part of being happy and can be the difference between failing and succeeding.

Confidence is a muscle that you have to strengthen.

 

 

All the images in this post are from when I first started VS. now!

I feel like then vs. now is such a monumental difference (personally and professionally) and I am so thankful that I kept going!