Model Rep Search: Worth It or Not? | Trendy Kids Clothing Photography

 

Trendy Kids Clothing Photography | Are model rep searches worth it?

In the fast-paced world of baby and kid clothing brands, the pressure to stand out is real.

One strategy that often seems appealing is running model rep searches, but let’s take a closer look.

As a professional brand photographer specializing in this niche, I’ve seen both the excitement and the pitfalls.

In this blog post, I’ll share why investing time in model rep searches might not be the most efficient path for your brand.

 

It can be a pretty time-consuming process.

What many small brand owners don’t realize soon enough is that running model rep searches can be an incredibly time-consuming process.

Who’s got time to sift through endless model rep applications? Check and make sure they do everything that’s “required”? Manage their submitted photos?

Your brand’s got places to be! Let’s face it, the world of baby and kid fashion moves fast, and spending too much time on rep searches might just be holding you back from other exciting ventures.

It can cost you more than hiring a brand photographer!

Yes, really. Often the discounts that come along with brand rep searches mean profits are way lower and it financially doesn’t make sense- not to mention the time that’s being spent on fulfilling the discounted brand rep orders as well.

 

 

Quality Trumps Quantity.

While having a team of cute model reps can seem appealing, the quality of the content they generate is paramount.

Oftentimes the brand spends even more time with the submitted brand rep photos trying to edit and adjust them further so they’re more consistent and don’t look like they came from 10 different people. I can easily think of at least 10 other productive things brands could do with that precious time!

Consistent Brand Aesthetics:

Maintaining a consistent brand aesthetic is crucial for recognition.

Model rep searches can’t create consistent brand imagery.

Sure, you can edit them to look kinda close but they won’t ever be consistent and cohesive because they’re not all captured in the same location and lighting situation.

Often the biggest thing I see is photos from brand reps and they are not true to color. The color of the products isn’t clear and it causes confusion and issues down the line when customers purchase and are unhappy because there was color confusion!

 

In the dynamic world of baby and kid clothing brands, it’s essential to weigh the pros and cons of different strategies.

Unless you have unlimited time (and patience) on your hands, model rep searches may not be the most efficient use of your brand’s time and resources.

I don’t know about you but when I outsource things that make me frustrated and overwhelmed, it frees up so much space for me to be creative and work in my business.

Embrace the power of professional brand photography to tell an authentic and consistent story that resonates with your audience, leaving a lasting impression on customers and setting your brand apart in the crowded market.

 

 

Imagine this…

Being able to relax while your irresistible brand content takes center stage, effortlessly selling out your product launches.

The only thing you have to do is simply fill out a form in 10 mins or less (noting your model preferences and including a mood board to show what you envision), pop your products in a box and ship it to our studio. Then download the perfect brand images from your brand gallery. It’s just that easy.

It doesn’t have to cost thousands of dollars to get great brand imagery either. Our trial package is only $350.

Take the first step and fill out your booking form now.